Centralized Influencer Identification Platform For Data-Driven Influencer Ranking
Challenge
The client wanted to attract new generations of customers due to an aging client base and a rapidly evolving media environment, but they lacked efficient tools to assess the right influencers for their brand. To achieve this milestone, they approached cloudloom to create a genuinely immersive influencer identification that would increase brand recognition and fuel in-store sales.
Solution
cloudloom created a complete influencer marketing solution that included discovery, match, affinity, pricing, campaign management, efficiency reporting, and analytics to identify the right online influencers within their target domain, to build relationships with, and invite to collaborate with their campaign promotions. Driven by data, the solution could forecast content performance, track influencer brand mentions, and usage of campaign hashtags to deliver KPI-driven campaigns.
Benefits
- Brand awareness was successfully raised among a younger audience, and millions of new consumers were engaged
- The visits to the campaign website increased where the online influencers accounted for a significant portion of the discussion.
- Within a limited timeframe, the client saw an increase in the activated influencers and a significant increase in the potential scope.
Domain
Influencer marketing
Technology
Spring (boot, cloud, data), MongoDB, Flask, Pandas, React, DL4J, NLTK, Docker, Kubernetes
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