Commerce Platform for an Online Fashion Retailer
Challenge
Our client a fashion retailer, operates one of top 10 busiest e-commerce sites in the Netherlands with an assortment of more than 150000 articles and daily average sales of around EUR 200000. Their legacy commerce platform based on PHP was riddled with performance issues, data import taking too long, site going down during peak load and a non-engaging catalogue with not a lot of rich content.
Solution
Cloudloom partially fixed the performance issues, implemented a much faster data import job (2 minutes vs 40) and added a data cache to buy time going back to the drawing board to come up with a long-term solution. We identified the bottlenecks introduced by the technologies used (no connection pooling, no multi-threading, no logging, no instrumentation support) and the implementation (no data cache, blocking API’s, reverse proxy embedded within a process), presented the hard facts and convinced the customer to move to a modern platform.
Benefits
- Implemented a modern customer centric headless commerce platform complimented by a server side rendered, SEO optimised portal.
- The commerce platform integrated with ERP (product origination, inventory and sales), payments and logistics systems.
- Federated social media sign-in, securely stored payment methods for faster checkouts, a 2 click express check out, easy returns and powerful visitor statistics.
- Business was empowered with a connected, real-time BI stack, slicing and dicing data up on need.
- The platform scaled up to 2700 concurrent transactions per second.
Domain
B2C, Fashion
Technology
Spring (Boot, JPA, Cloud), Netflix OSS, Oracle, Angular, Kafka, Apache Druid, Apache, Superset, ELK.
More Case Studies
Banking Modernization by Digital Transformation
cloudloom rose to the occasion, paying close attention to every detail, keeping the bank fully on schedule. We conducted a thorough baseline analysis and figured out what worked and what didn't. We identified roadblocks and places where best practices had failed, and prioritized fixes and improvements to transform the following:
Empowering Parking Operators to Conceptualize Products
Cloudloom identified during the initial discussions was that the client was thinking from the perspective of a parking operator and trying to design a platform but getting overwhelmed when each customer was asking for customer centric sales features like reservations, subscriptions, employee parking, city parking and public parking.
Effective Orchestration of In-Flight Catering
Cloudloom discovered the requirements along with catering operations and procurement by conducting discovery sessions, observing operations being in the field for more than 50 days and analysing historical procurement, load and unload(wastage) data.
Voice-Based Support Agent To Streamline Inbound Claim Query Calls
Using voice-to-text technology, we transcribed over thousands of saved calls and analyzed them to find the most often repeated queries and concerns from the clients. To capture these processes automatically, we launched verticals-based transformation with voice bot AI as the first step and ensured that all elements of the sessions are captured. Artificial intelligence (AI) was used to help streamline the insurance claims process, reduce costs, and increase customer loyalty.
Centralized Influencer Identification Platform For Data-Driven Influencer Ranking
cloudloom created a complete influencer marketing solution that included discovery, match, affinity, pricing, campaign management, efficiency reporting, and analytics to identify the right online influencers within their target domain, to build relationships with, and invite to collaborate with their campaign promotions. Driven by data, the solution could forecast content performance, track influencer brand mentions, and usage of campaign hashtags to deliver KPI-driven campaigns.
Unlocking The Potential Of Omnichannel Commerce & E-Commerce Market Place
Providing our client an unprecedented opportunity, cloudloom created a comprehensive retail management system focusing on multi-channel commerce (POS, eCommerce marketplace, mobile app, and back-office). The system helped the retailer to organize their retailing efficiently by giving key focus on all core modules viz. product, pricing, inventory, purchase order, vendor management, receiving, GRN, stock, payments, various integrations, etc.
Consumer-Centric Commerce & Loyalty Platform For Cinemas
To help our client in attracting thousands of new members each month, cloudloom built a feature-rich cinema platform consisting of cinema management, film programming, POS, and online ticketing. This platform gave the management access to a real-time dashboard, automated reporting, easy film scheduling, fully customizable box office, candy bar, restaurant catalog, and stock levels into novel revenue streams. Experimental features were also included like computer vision-based audience count and face recognition-based order tagging at the point of sale.