Consumer-Centric Commerce & Loyalty Platform For Cinemas
Challenge
In order to improve their customer retention rates, the client wanted to revisit their existing customer loyalty program and cinema admissions. For that, they wanted a comprehensive solution for handling existing clients, recruiting new ones, introducing loyalty card products, and creating new revenue sources.
Solution
To help our client in attracting thousands of new members each month, cloudloom built a feature-rich cinema platform consisting of cinema management, film programming, POS, and online ticketing. This platform gave the management access to a real-time dashboard, automated reporting, easy film scheduling, fully customizable box office, candy bar, restaurant catalog, and stock levels into novel revenue streams. Experimental features were also included like computer vision-based audience count and face recognition-based order tagging at the point of sale.
Benefits
- Seamless and effective customer management
- An in-depth analysis of consumer segments and buying habits
- Shorter time to market for new services
- Increased ability to monitor product pilot schemes to make consecutive sales and marketing adjustments
- Complete adherence to all applicable data security and privacy laws
- More focus on their main business of movie theaters
Domain
Entertainment, Retail, Sales, Loyalty, Payment, eCommerce, mobile apps
Technology
Spring (boot, cloud, data), Kafka, MySQL, React, Windows forms, Android, iOS, Tensorflow, Docker, AWS
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